Adi Dassler Standards
Year Published: 2009
Language: English and German
A collection of 31 “principles that were found to be the core ingredients Adi Dassler put into the company he founded and the products he created…they are the performance measuring sticks and methods for the brand in its efforts to achieve all of its stated goals”, selected from thousands of pages of Adi’s notes made throughout his life. Distributed only internally, each book is individually numbered/embossed on the rear cover.
Sneakerature’s Take: With minimal verbiage and imagery presented on overly heavy gauge paper that sits between padded and silver embossed covers, Standards is styled and executed in a manner befitting of its status as adidas’ Tablets of Testimony.